Sunday, February 15, 2009

Gulf Coast Classic participants Alabama State, Southern still waiting for payout from game organizers

The foundation owes Southern $103,900 and Alabama State $88,319, Hodge said. He said both schools expect to be paid in full, but have agreed to be patient.

Three months after the Gulf Coast Classic was played, the organization that runs the game still owes the two schools involved nearly $200,000. Game organizers said they have some concerns that their revenue shortfall could cause the two teams to back out of next season's contest, but so far neither one has indicated they would do so. Because of the shortfall, organizers said they also were unable to give out any scholarship money.

Despite all that, officials with the Gulf Coast Classic Scholar & Sports Foundation remain upbeat about the game's prospects. Board members Ray LaPierre and Taylor Hodge said they plan to make several changes before this year's game, such as requiring the teams to sell more tickets, holding the parade on Friday night instead of Saturday morning and, most importantly, adding a title sponsor.

LaPierre said the foundation has an agreement in principal with a national company for a three-year title sponsorship starting with this year's game. LaPierre said board members are hoping to get a signed letter of intent and announce the company next week. "With the upcoming improvements to (Ladd-Peebles Stadium) and the hospitality of the city, all the elements are there to make this a good event," Hodge said. "We just need to overcome the negative thought processes or clouds that may be over us at this point in time."

Before 2008, the Classic had been played in Mobile for 34 years as an Alabama State home game, with the school footing most of the expenses and playing a randomly scheduled Southwestern Athletic Conference opponent. Last year, game officials decided to try to make Mobile's game more like successful classics in New Orleans and Birmingham by locking in two teams that would play every year. The foundation offered Southern University $250,000 a year and Alabama State $225,000 a year to enter into a two-year contract with two option years for the game.

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If $275,000 is coming from the City of Mobile and $50,000 from the Mobile County Commissioners (total: $325,000), why does Southern and Alabama State need the Gulf Coast Classic Scholar & Sports Foundation? Last years attendance was 25,378. At $15.00 per ticket average, you got $380,670 at the gate -- before concession sales, tailgating fees, parking, reserve seating and sponsorship. With 24 corporate sponsorships and other paying events such as Rayco Industrial Mayors’ Luncheon at the Riverview Plaza Hotel and the McDonald’s Stomp the Bay Step Show, presented by AT&T, held at the Saenger Theater, there was some serious cash made at the '08 Gulf Coast Classic events.

I am not saying there was not overhead and other expenses to promote this event, but some M'fers got paid and it wasn't Southern University and Alabama State University. Clear case of breach of contract, and who would execute a contract calling for "unspecified" scholarship money to be provide and without a required audit of all income for this event? You got screwed once--why go down that same path in '09 SU and ASU? Your students deserve better and your lazy athletic departments need to get off their butts and earn their pay by being their own promoter for this game. Otherwise, keep it home and home between the respective schools. Stop pimping your brand and assets to the local hustlers!

-beepbeep

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