The two music moguls and co-founders of Beats Electronics — recognizing that they needed a new type of creative talent for their growing music technology business — are funding a four-year program that blends liberal arts, graphic and product design, business and technology.
I understood their need to build a pool of skilled talent. But why at USC? Iovine's daughter is an alum, sure. And he just gave its commencement address. Andre Young — before he was Dr. Dre — grew up in nearby Compton, where he rose to fame as part of the rap group N.W.A. The Beats headquarters are on L.A.'s Westside.
Still, what if Dre had given $35 million — his half of the USC gift and about 10% of his wealth, according to a Forbes estimate — to an institution that enrolls the very people who supported his career from the beginning? An institution where the majority of students are low-income? A place where $35 million would represent a truly transformational gift?
Why didn't Dr. Dre give it to a black college?
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I understood their need to build a pool of skilled talent. But why at USC? Iovine's daughter is an alum, sure. And he just gave its commencement address. Andre Young — before he was Dr. Dre — grew up in nearby Compton, where he rose to fame as part of the rap group N.W.A. The Beats headquarters are on L.A.'s Westside.
Still, what if Dre had given $35 million — his half of the USC gift and about 10% of his wealth, according to a Forbes estimate — to an institution that enrolls the very people who supported his career from the beginning? An institution where the majority of students are low-income? A place where $35 million would represent a truly transformational gift?
Why didn't Dr. Dre give it to a black college?
CONTINUE READING
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