Dedicated To African-American Universities, Sports Channel Looks To Summer 2011 Bow
Historically Black Colleges and Universities will have a cable channel to call their own next summer with the proposed launch of the independently-owned and sports-themed HBCU Network.The basic-cable service, targeting African-American and multicultural high school and college- aged students will be anchored by live Division I and II college sports programming from the major HBCU sports conferences, as well as HBCU-produced educational and entertainment programming, according to network CEO and former BET executive Curtis Symonds.
"This is an opportunity to talk about the 143-year history of HBCUs and provide opportunities for their growth and future prosperity and target a demographic that advertisers want to reach," Symonds told Multichannel News.
Independent holding company C3 Media LLC, comprising veteran cable executives Symonds, Clint Evans and Candace Walker, hold a majority financial stake in HBCU Network, which will be based in Atlanta. Symonds noted that the group is talking to other potential investors, but would not reveal specifics.
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