FAMU launches new 'Strike' app, AD excited for first home game

COURTESY FAMU ATHLETICS

TALLAHASSEE, Florida -- Florida A&M University's athletics department Wednesday announced the creation of the new "Strike" app, which will give users digital game day content.

The app, which is free and available in the Apple store (Adobe and uses Adobe's Digital Publishing Solution (DPS). FAMU is the first HBCU to use the technology to create a game day app, according to university officials.  Google Play will be added before the end of the week), is the product of FAMU's recent partnership with

The Mirum Agency, a Miami-based design company that helped create last year's Super Bowl app, helped to design the app.

"This is not just for football," said Sports Information Director Vaughn Wilson. "This is for everybody."

FAMU Strike Mobile is being called an expansion of the printed edition of "FAMU Strike," which is distributed at home games for $5. Athletic Director Milton Overton said the application is the start of the athletic department's digital marketing campaign. Overton used DPS while at Alabama and said it was a great success for the Crimson Tide.

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