NEW @TheAthletic: One of my favorite annual stories, on college basketball roster budgets and what it *actually* costs to put a team together in today’s era.
— Brendan Marks (@BrendanRMarks) July 26, 2026
The new minimum spend for competitive teams? $10 million.
“That shit just keeps going up.”https://t.co/6gRdF9P6vi
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