Bayou Classic to be on NBC through ‘12

New York, NY - NBC Sports announced Tuesday it will continue to televise the annual Bayou Classic through 2012. The Southern-Grambling football rivalry in the Louisiana Superdome has been televised by NBC on Thanksgiving weekend since 1991. As part of the agreement, State Farm is continuing its title sponsorship.

“The Bayou Classic is a slice of Americana, and at the end of this agreement we will have broadcast this iconic event for 23 straight years,” said Jon Miller, president of programming for NBC Sports and VERSUS in the announcement. This year’s Bayou Classic is scheduled for Nov. 26.

“The NBC Sports broadcast and the title sponsorship helps us spread our Jaguar pride into millions of households nationwide,” Southern University System President Ronald Mason Jr. said in the release. “(The) Bayou Classic is more than a football game; it’s a tradition of family fun and camaraderie that we look forward to every Thanksgiving weekend.”

READ MORE