WASHINGTON, D.C. -- With sports playing an increasingly vital role in the finances of some major-conference universities, and with the courts questioning long-held beliefs about what amateur athletes deserve, the collegiate landscape is shifting in an unavoidable reality—change is coming.It's time to revise the framework of college athletics to accommodate the evolving commercial environment of an exclusive group of institutions. Responding to growing criticism, the NCAA's president, Mark Emmert, last month acknowledged the inadequacies of the existing system by suggesting that the creation of another NCAA division would be welcome.
While there are 1,066 active NCAA member institutions across three levels (Divisions I, II, and III), it is abundantly evident that concerns within college athletics—conference realignment, the power of coaches, multibillion-dollar contracts for broadcast rights, and issues of student-athletes' welfare—involve only a small number of them. There is no compelling reason to change the operations of college athletics at the 726 colleges in Divisions II and III. They are successful in offering sports for transformative educational lessons in ways difficult to recreate in the classroom.
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