Proposed Montgomery football bowl game: The Legends Bowl at Alabama State's stadium

Alabama State University Hornets Stadium
(Courtesy: ASU Athletics)

MONTGOMERY, Alabama  --  Is the state of Alabama going to get a third bowl game? A proposed college football bowl in Montgomery would be called the Legends Bowl and get played at Alabama State's new stadium starting in December 2014.

Brian Woods, a New York sports consultant heading the Legends Bowl Group, said today the organization is in active talks with NBC and smaller conferences such as the Sun Belt, Mountain West, MAC and Conference USA. Montgomery is one of several possible destinations for a new bowl, along with Miami, Orlando, Little Rock, Ark., Los Angeles, Boca Raton, Fla., Ireland, Dubai, Toronto and Nassau, Bahamas.

"We feel we're in the top two or three of possible new bowls going forward," Woods said. "We feel we might be in direct competition right now with Little Rock. We feel we're ahead of the Orlando group to some capacity and ahead of the Los Angeles group. We'd love to have NBC at least give us a preliminary agreement and get us leverage. That's a big sticking point with Little Rock's efforts."

The efforts for a bowl in Montgomery represent the new world of college football's postseason.

Smaller conferences are seeking more tie-ins, different television networks are trying to crack ESPN's near monopoly of the postseason, and sports marketers are attempting to pair the conferences and TV network together.

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