MEAC/SWAC Sports Clipboard: Ammons on Broadway

Photo: FAMU president Dr. James Ammons is proving to be a master strategist in solving Rattlers issues and building a world class institution.

by beepbeep, MEAC/SWAC Sports Main Street

Florida A&M University completed the prelude to the reconstruction of the Rattlers athletic department on yesterday. Out with Nelson Townsend--in with the maestro of fundraising and athletic administration--William " Bill" Hayes as the Rattlers new athletic director. Hayes brings much experience and proven loyalty to Ammons to help build a world-class FAMU athletic department.

Hayes hiring was approved by the FAMU Board of Trustees yesterday afternoon, and he is scheduled to "officially" start on January 2, 2008.

The second piece in the puzzle is Grambling State University Rod Broadway who is under contract until 2010. However, that contract has an escape provision and is structured as follows:
Begins with a base salary of $156,000 in 2007; escalate to $162,000 for 2008, $169,000 in 2009 and finally $177,000 in 2010. The contract provides for no penalty if Broadway breaks the agreement. A simple letter of resignation allows Broadway to be free to sign elsewhere.

Durham, North Carolina NBC 17 reported from a source inside Duke University last evening that coach Rod Broadway is now at the top of the list and had a dinner meeting at the Washington-Duke with Blue Devil Athletic Director Joe Alleva. Broadway is expected back at Grambling today, to prepare the Tigers for the SWAC championship game on December 15.

Here is our take on these new developments. Duke wants Paul Johnson of the Navy Academy. They interviewed him (Johnson) on Monday. On yesterday, Johnson and his wife flew by private jet to Southern Methodist University to view the campus, after an interview in Annapolis. Johnson is currently earning $1.5 million annually at Navy. Duke is reported to be willing to pay Johnson $1.7 to $2.0 million annually to lead the Blue Devil program. SMU may top $2.0 million for him.

Johnson appears to be shopping as he interviewed first with Georgia Tech, who are being methodical in interviewing other candidates. Johnson has lead Navy to five bowl games in five years under stiff academic and military requirements. He is a perfect fit for Duke, if he wants to leave the Academy.

Broadway on the other hand is a qualified minority candidate. The recently fired Karl Dorrell, 43, has compiled a record of 35-27 in his five years as head coach at UCLA. Dorrell provides experience and minority candidate status, if Duke is really serious about hiring the first African American head coach at the school. Dorrell is not a candidate at Duke and is set to receive $2.02 million over the next two years from UCLA as his buyout.

All of Broadway experiences as a head coach is at the FCS level. As much as we would like to see Broadway make the step up to a head coaching position at the FBC level, we would be very surprised if it happened with Duke. In fact, it would be a first for an HBCU coach, but it could happen in Broadway's case due to his FBC background and prior service to Duke University with Coach Steve Spurrier.

Does this possibly derail FAMU's plans for Broadway? Absolutely. If the call comes to Broadway, he has no choice but to accept the Duke head coaching position. But, we all have seen this picture before. Until we see it with our own eyes, we believe this courtship is nothing more than a perfunctory meeting by Duke officials to keep the Black Coaches Association (BCA) off their backs and send the message to Navy's Paul Johnson that they are moving ahead in their search.

What can Broadway do for FAMU? First, 9-10 wins a year will get Broadway into the FCS playoffs each year where he can really prove his coaching capabilities against the best in the division. Secondly, he gets an opportunity for maximum exposure before the largest audiences in the Football Championship Subdivision and a free reign under Ammons to build and win national championships without restrictions. Thirdly, he can be the coach that will move the Rattlers to the Football Bowl Championship level within the next decade. Finally, he can build a modern era legacy at FAMU that folks will be talking about 100 years from now in Rattlers lore.

No doubt, Florida A&M University is the premier brand in HBCU sports and Dr. Ammons leadership will make this fact crystal clear in the coming months. Coach Broadway is a superb coach and educator, with talents compatiable with FAMU's vision for a world-class program of excellence in academics and athletics.

Ammons, Broadway and Hayes--it has a nice sound for a "new" world symphony in FAMU athletics.