CHARLOTTE, North Carolina -- The Central Intercollegiate Athletic Association (CIAA) made a significant impact during the 13th hosting of its annual men's and women's basketball tournament in Charlotte, North Carolina.
- $28.8 million in direct spending was made by visitors on hotel accommodations, local transportation, food, shopping and entertainment during their tournament week stay
- $9.7 million in indirect spending was made by local businesses who increased their advertising and communications efforts, and purchases of miscellaneous supplies and services to meet the incremental demand of CIAA tournament visitors
- $12 million in labor wages were earned by the high volume of workers needed to support activities during tournament week and re-spent by those employees within the local economy.
Throughout tournament week, CIAA staff, student-athletes, and corporate partners demonstrated their commitment to service through CIAA Supports community initiatives.
Approximately 5,544 high and middle school students from Charlotte Mecklenburg Schools and surrounding counties were reached during the annual CIAA Education Day program. Approximately 537 high school seniors were admitted to CIAA member institutions on-site.
The CIAA Career Expo drew a record crowd of 550 attendees, providing over 60 vendors inclusive of employers and recruiters with the opportunity to meet recent graduates, graduation candidates, current students from CIAA member schools and area universities, as well as local residents seeking job opportunities.
The conference plans to continue building upon its past year's efforts of weaving the Charlotte community and beyond into the fabric of the CIAA experience from basketball games and family-friendly activities to community programs that focus on components such as employment, diversity and inclusion, and entrepreneurship.
For more information about the upcoming 2019 CIAA Tournament and the conference, visit CIAATournament.org and TheCIAA.com.
Founded in 1912, the Central Intercollegiate Athletic Association (CIAA) is the first African American athletic conference and one of the most recognized conferences in Division II. The CIAA conducts 16 championships attended by more than 150,000 fans from around the country. Headquartered in Charlotte, North Carolina, the CIAA is governed by the Presidents and Chancellors of its 12 member-institutions: Bowie State University, Chowan University, Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, Lincoln University of Pennsylvania, Livingstone College, Saint Augustine's University, Shaw University, Virginia State University, Virginia Union University and Winston-Salem State University. For more information on the CIAA, visit theciaa.com. For more information on the CIAA Basketball Tournament, visit CIAATournament.org, like us on Facebook and follow us on Twitter and Instagram.