Jackson State joins a growing list-- Florida A&M University, Mississippi Valley State University and Savannah State University-- seeking an experienced athletic director with fundraising, contract negotiations and creative marketing skills to elevate their athletic programs from financial distress.Jackson State athletic director Bob Braddy will retire from his post on July 1 and one objective will be the primary task of his successor - fundraising. The athletic programs have had tremendous success on the field during the four years with Braddy at the helm, winning 12 SWAC championships and four Commissioner's Cup awards given to the league's top program across all sports. However, Braddy admits increasing revenue has fallen short of his expectations.
Jackson State worked under a $6.5 million budget in 2009-10 and there have been concerns in the last 12 months that some of the 18 individual programs could be cut if the department's financial situation does not improve. The next athletic director must have a skill set in one specific area. "A businessman or someone who understands the business of athletics, would be good," JSU president Ronald Mason said. "The next athletic director will have to be able to bridge the gap between traditional JSU (supporters) and potential JSU (supporters) and try to draw as much as we can from both."
Braddy was working on a $100,000 salary, and Mason hopes to increase that number. "The salary won't be extravagant, but we hope competitive enough," Mason said. "I think we can pay a little more, but not much more. ... We hope we can get some wiggle room there and we'll rely on Tiger Fund to help support that effort if necessary."
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