But experts question whether week's events bring in as much money as authority estimates.
Taxpayers will spend more than $500,000 to support the CIAA tournament that starts today - more than any other sporting event in Charlotte this year.
Backers say the incentives make sense because the CIAA brings in thousands of visitors who fill area restaurants, hotels and bars. This year, more than 100,000 are expected to descend on uptown for a week of parties, a beauty pageant, social gatherings and basketball.
In all, the Charlotte Regional Visitors Authority predicts the event will pump $40 million into the local economy. But experts question whether that number is inflated.
Local roots show at CIAA
CIAA equals entertainment with countless parties and performances taking place throughout the week. Some of that entertainment just happens to be homegrown, with three of next Friday's concerts featuring stars with Charlotte roots.
We spoke to performers Anthony Hamilton and Sunshine Anderson, who play the Fillmore, and Godfather of Go-Go Chuck Brown, who plays Amos' Southend - about CIAA, Charlotte, music and sports.
CIAA Women's Tournament Digest
ELEVATOR
St. Augustine's has won five games in a row against top-tier rivals that include Virginia State and J.C. Smith. UP
J.C. Smith had lost two of its past four before a victory Saturday at Livingstone. Not a good way to close the regular season. DOWN
Virginia State's Trojans have won four of five, including victories against Bowie State and Elizabeth City State. UP
Thousands Descend Upon The Queen City For The CIAA Tournament
CHARLOTTE, N.C. -- Thousands of people are descending on Charlotte for the start of the 2011 CIAA basketball tournament.
The first game in the tournament begins Monday at 1 p.m., but many who will attend have already arrived in Charlotte. Signs for the tournament have popped up all around the Queen City advertising the tournament. Organizers said ticket sales are up from last year.
Tom Grabowski, a CIAA organizer, said this year the tournament could bring in about $38 million to the local economy and 175,000 visitors to Charlotte.
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