TALLAHASSEE, Florida -- Cecka Rose Green thought she had a pretty good idea for helping alma mater, Florida A&M University: Give $10 to the school and challenge 10 other Rattlers to follow suit.It turns out it was more than a good idea. Rose Green’s “10 for $10” social media campaign, begun Aug. 25, quickly went viral.
In its first seven days the challenge raised more than $51,000 for the FAMU Foundation, and that doesn’t count checks that were being mailed in and had yet to be counted.
“We’re encouraging people to donate in memory of fallen Rattlers,” Rose Green said. “We want to take this into perpetuity, getting people to give every month.”
Rose Green, working with the blessing of FAMU President Elmira Mangum and Thomas Haynes, vice president for university advancement, believes the challenge campaign can produce $1 million by May, when FAMU’s National Alumni Association holds its annual meeting.
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