Wednesday, November 21, 2018

CIAA Basketball Tournament Honored as a 2018 Champion of Economic Impact in Sports Tourism by Sports Destination Management

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CHARLOTTE, North Carolina -- Sports Destination Management, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market, has announced the 2018 Champions of Economic Impact in Sports Tourism. This year’s winners are responsible for contributing more than $700 million to the national economy over the past year.

Among the winners was the 2018 CIAA Men’s and Women’s Basketball Tournament, produced in cooperation with Charlotte Regional Visitor’s Authority (CRVA) and the City of Charlotte.

The 2018 CIAA Tournament took place from February 27-March 3, 2018 with 12 institutions bringing over 700 administrators and student-athletes to town for 22 Division II men’s and women’s basketball games.

In addition to the games, the CIAA hosts over 20 ancillary events which build on its mission of tradition, leadership and community. Some of the public events included both a middle school and high school education day, which impact almost 5,000 Charlotte area students; a free Career Expo which attracted 340 participants; a Minority and Leadership Business Symposium; and Toyota Fan Fest, which attracted over 18,000 fans to the Convention Center on Friday and Saturday of tournament week. The tournament has an economic impact of over $50.5 million for the city and attracts over 140,000 visitors to Charlotte.

Since 2000, the CIAA has generated more than $650 million in economic impact and an average of $500 million in the state of North Carolina.

All winners of awards have been recognized in a special feature published in the November/December 2018 issue of Sports Destination Management. The entire article with full details on the winners listed below can also be found online along with a special feature on economic impact.

Read Now: Article on Winners
Read Now: Article on Economic Impact and Trends in Sports Tourism

 
About the CIAA: Founded in 1912, the Central Intercollegiate Athletic Association (CIAA) is the first African American athletic conference and one of the most recognized conferences in Division II. The CIAA conducts 14 championships attended by more than 150,000 fans from around the country. Headquartered in Charlotte, North Carolina, the CIAA is governed by the Presidents and Chancellors of its 13 member-institutions: Bowie State University, Chowan University, Claflin University, Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, Lincoln University of Pennsylvania, Livingstone College, Saint Augustine's University, Shaw University, Virginia State University, Virginia Union University, and Winston-Salem State University. For more information on the CIAA, visit theciaa.com. For more information on the CIAA Basketball Tournament, visit CIAATournament.org, like us on Facebook and follow us on Twitter and Instagram.
 
About the CRVA: The Charlotte Regional Visitors Authority (CRVA) works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles’ Coliseum, Ovens Auditorium, NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand. For more information, visit charlottesgotalot.com.

About Sports Destination Management: Sports Destination Management is written for the largest audience of sports event managers and tournament directors in the sports tourism market and maintains a focus on the important issues surrounding event location decisions and event management. With content from experts and thought leaders, SDM provides in-depth coverage of sports event planning and execution through incisive and relevant articles as well as insightful, real-world case studies showcasing best practices and successful event production.

In addition to the publication, SDM offers extensive digital resources through www.sportsdestinations.com and the e-newsletter SDM Blitz, both providing decision support tools for organizers to ensure successful events at all levels of play.

About Due North Media:  Due North Media, a division of Due North Consulting, Inc., is a niche business-to-business publisher providing media services to executives within specialized vertical markets impacting economic development including corporate site selection, business development, market-to-market events and sports tourism via publications, digital media, qualified list marketing and custom publishing.

Founded in 2001, Due North Consulting, Inc. has helped niche marketers obtain their goals for a decade and a half. The principals of the company have over 40 years of business-to-business advertising and marketing experience. It has been their mission to serve readers, clients and employees with integrity, humility and a continuing quest for the achievement of excellence.


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