Wednesday, April 7, 2021

The NBA and an HBCU-League: Why the NBA should invest in Historically Black Colleges

CLEMENT WILLIAMS ’21 
Those who tuned into the most recent edition of the NBA All-Star game would have noticed its prominent placement of historically black colleges and universities (HBCUs). 

Most notably, Team LeBron represented The Thurgood Marshall College Fund and Team Durant suited up for the United Negro College Fund. But beyond the donations, the court in Atlanta was decorated with HBCU themes, Grambling State and Florida A&M’s bands provided musical accompaniment for the player introductions, and even the refereeing crew of Tom Washington, Tony Brown and Courtney Kirklandwere all HBCU graduates! 

Now whether these choices were made to appease players, who expressed opposition to the unnecessary and burdensome risk of an All-Star Game during a COVID-condensed schedule, or instead represented an authentic philanthropic passion for the league, remains to be seen. 

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