Intended to eliminate collectives, the NCAA’s settlement has triggered their next evolution.
— Ross Dellenger (@RossDellenger) May 28, 2024
Many are transitioning into university-funded “marketing agencies,” positioning schools to circumvent the cap & mitigate legal risks.
Has a loophole been found?https://t.co/t8nL7Zt29H
Tuesday, May 28, 2024
The next evolution of NIL collectives and the battles that await: 'This is a big inflection point' | Ross Dellenger
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