We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers.

We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers. pic.twitter.com/CfRQGUuG31

— Roc Nation (@RocNation) February 11, 2025

.@KendrickLamar’s SBLIX @AppleMusic Halftime Show is trending #1 on YouTube Globally@nfl @nflonfox @pglang #SBLIX https://t.co/nbVMiqfnQ6 pic.twitter.com/HIpOagzb8P

— Roc Nation (@RocNation) February 10, 2025

Super Bowl Sets All-Time Ratings Record for Second Straight Year https://t.co/4Vw0lbDAt2

— The Hollywood Reporter (@THR) February 11, 2025