Louisiana Tech not overlooking Grambling State

Ruston, LA - You have to wonder how Jerry Moore's mailman feels around Christmas time. The Appalachian State head football coach must be flooded with gifts and cards from coaches of top FBS (former Division-I) programs across the country.

Because of the Mountaineers' upset of No. 5-ranked University of Michigan at the "Big House" in 2007, FBS coaches no longer have to contrive a speech to get their teams motivated to play FCS (former Division I-AA) schools.

In his first foray into head coaching, Louisiana Tech's Sonny Dykes has looked to benefit from Moore's feat. Louisiana Tech and Grambling State University will meet for the first time in the Port City Classic at Independence Stadium tonight.

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First Port City Classic boasts new title sponsor

Grambling, LA - Louisiana Tech Sports Properties announced yesterday that Community Trust Bank is the title sponsor of the inaugural Port City Classic which will be played Sept. 4 at 6:00 p.m., at Independence Stadium in the first ever match-up between Grambling State University and Louisiana Tech University.

Mason Ellenberger, general manager for LA Tech Sports Properties, said that CTB is expanding their support of both Louisiana Tech and Grambling State with this commitment. This will be the first time the two schools will face each other in Tech's 108-year history of intercollegiate football.

"Community Trust Bank is honored to be the title sponsor of this historic matchup between Louisiana Tech and Grambling State," said Lance Hall, Regional President of CTB. "These great Universities play such a vital role in Lincoln Parish and in the state of Louisiana, and CTB is excited for the opportunity to strengthen these partnerships."

Ellenberger stressed that more key sponsorship opportunities still exist for the game, including VIP corporate hospitality. For more information on sponsorship opportunities, interested parties should call Ellenberger at 318-257-5331 (x2000).

The contest will serve as the season opener for both teams as LA Tech opens the Sonny Dykes era while Grambling State and Rod Broadway begin pursuit of a SWAC title run.

"I am really looking forward to playing Grambling for the first time in school history," said Louisiana Tech head coach Sonny Dykes. "Shreveport is a great place to host the game. The Shreveport-Bossier City community's support is critical to our success, and I can't wait to play in such a great facility as Independence Stadium."

Ironically, Dykes will be making his head coaching debut at the same facility that his father Spike made his head coaching debut.

Tickets for the contest are on sale and can be purchased by calling the Grambling State Ticket Office at 318-274-2625, Monday – Friday 9:00am to 4:00pm.

City agencies spar over sporting events

The Shreveport-Bossier City region will be a major player in Southwestern Athletic Conference events in 2010/11 with the first Port City Classic on Labor Day Weekend featuring Grambling State vs. Louisiana Tech at Independence Stadium; Southern University vs. Prairie View A&M University on October 23 in the inaugural Shreveport Classic, played at Independence Stadium; the men's and women's SWAC basketball tournament; and the SWAC baseball tournament played at Fairgrounds Field in Shreveport.

Nicknamed the Sportsman's Paradise, Louisiana is known for sports. But the most contentious battle is happening off the field between two agencies vying to bring bigger and better sporting events to Shreveport-Bossier City. That competition is attracting attention from local officials and others who say this particular brand of infighting is not good business. The Shreveport-Bossier Convention and Tourist Bureau and Shreveport Regional Sports Authority are active members in the area's sports business. And both can stake respective claims to a certain measure of success.

This year, the tourist bureau will spend about $450,000 in sports marketing and assistance. In return, it expects to receive about $300,000 in revenue from events like the Port City Classic (featuring Grambling State University vs. Louisiana Tech University), the Sickle Cell Softball Tournament and USA Weightlifting.

The sports authority, a nonprofit by incorporation that receives city funding, is operating under a $193,890 budget in 2010 but projects it will generate a revenue figure that exceeds $206,000. But numbers alone don't tell the whole story. "We need the tourist bureau out of the sporting event business with the understanding that we have a properly led, properly managed, properly staffed sports authority," Shreveport Mayor Cedric Glover said in a recent interview. "Have the bureau take care of the sports conventions. What we're doing right now is not making maximum use of our taxpayers' resources.

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