NCCU Band Receives Walmart Gift

When members of North Carolina Central University’s Marching Sound Machine arrive in Pasadena, California, to take part in the Rose Parade on New Year’s Day, they will not have to worry about lost luggage at the airport, thanks to a major in-kind gift from Walmart. The transportation services division of the discount giant will transport the band’s instruments, equipment, luggage and uniforms. This gift, valued at close to $100,000, is the largest donation received in support of the (Marching Sound Machine's) Tournament of Roses $1 million dollars campaign.

On Christmas morning, two 18-wheelers will roll into Durham, load up and head west, crossing eight states and arriving in California by Dec. 28. Walmart will also transport the equipment back to Durham on Jan. 5. “This gift is saving the university thousands in transportation costs,” said LaTanya Afolayan, vice chancellor of Institutional Advancement.

NCCU is anticipating a total cost of $500,000, or $2,000 per student, for the band to take part in the prestigious parade. They still have a ways to go, but Afolayan, whose office is leading the fundraising effort, is confident that NCCU will reach its goal. “This gift sets precedence for other major supporters,” she said. “In these economic times to have Walmart step up at this level, it really means a lot. It signifies Walmart’s commitment to higher education, and we hope it will inspire others to join us in this endeavor.”

NCCU alumnus James Dockery, a member of the board of the NCCU Foundation, was instrumental in securing the donation, Afolayan said. Dockery is a former Walmart employee.

Through their dedication to musicianship, electrifying performances and the artistic expression of band director Jorim Reid, the Marching Sound Machine has gained the attention of several sponsors, including Michael Jordan Nissan, which has donated a 2010 Nissan Versa, valued at $18,000, to be raffled during the NCCU homecoming game on Oct. 30.

The Marching Sound Machine was selected as one of 16 bands to perform at the 2011 Rose Parade. Band members will assist with float preparation and perform in the annual Bandfest event before taking center stage as the first HBCU from North Carolina invited to the Tournament of Roses.

To join the parade and help the Marching Sound Machine get to Pasadena, visit www.nccu.edu/tournamentofroses.



The NCCU Marching Sound Machine Band is under the leadership of Mr. Jorim Edgar Reid. Mr. Reid is a former band member of Miami Norland High School, Miami, Florida, and a drum major of the incomparable "Marching 100" at Florida A&M University. Reid earned his undergraduate degree at Florida A&M University, his masters from Florida State University and is currently pursuing a doctorate at Boston University. He has been NCCU Director of Bands for the past seven years, retooling the marching band, which then featured only 32 members to over 200 musicians.