ORLANDO, FL -- Bethune-Cookman University President Dr. Trudie Kibbe Reed and Florida A&M University President Dr. James H. Ammons, in concert with the Florida Classic Consortium, announced today that Blue Cross and Blue Shield of Florida has signed on to become the title sponsor for the annual football game between the two schools, as well as title sponsor of Battle of the Bands. The Consortium has also agreed to an extension with Florida Citrus Sports that will keep the game at Orlando’s Florida Citrus Bowl Stadium for the next five years.
The agreement with Blue Cross and Blue Shield of Florida is for three years with an option to renew in years four and five. During that term, the game will be known as the Blue Cross and Blue Shield Florida Classic, while the Battle will now be called Florida Blue Battle of the Bands.
Videographer: andremc69
The Florida Classic began in 1978 and has spent the last 17 years in Orlando. Since its move to Orlando in 1997, this annual clash between these two Historical Black Colleges and Universities has averaged more than 66,000 at the Citrus Bowl. The game has been a regular on national television -- the ESPN network of stations since 2005.
Due in large part to these strong attendance numbers and the number of people traveling to Orlando for the week leading up to the game, the Florida Classic generated an estimated $31 million in economic impact for Central Florida last year.
VIDEO: B-CU and FAMU renew rivalry in Orlando
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