Claflin University and Alumni Engagement: They Get It!

ORANGEBURG, South Carolina - Recently, Claflin University, located in Orangeburg, South Carolina, reported that 45 percent of its living alumni had given to the institution. Not only is this the highest giving rate recorded by Claflin, it is one of the highest among all colleges and universities. The institution is determined to reach the 50-percent mark in the near future, which would make it the first HBCU to boast an alumni giving rate of 50 percent.

Other HBCU’s, as well as colleges and universities overall, are probably wondering how Claflin achieved its success. We have outlined the institution’s strategy below:

First, Claflin received a $1.5-million grant from the United ...

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