The contract between the industry giant and the historically black universities sports collective also gives the educational institutions a $5,000 stipend for coaching gear, a $2,000 product credit for the conference commissioner, and a number of cash incentives for winning teams.
In exchange, Russell gets to supply all 10 conference schools with all apparel until June 30, 2016. Russell also gets mandatory in-stadium advertising and free tickets to basketball and football home and playoffs games among other contract provisions.
SWAC has a separate five-year deal with Nike to supply the schools with shoes and other gear. Both deals are part of an industry that generates $4.6 billion annually.
Two Alabama schools benefit from the deal: Alabama A&M University and Alabama State University. So do fellow SWAC members Alcorn State University; Grambling State University; University of Arkansas-Pine Bluff; Jackson State University; Mississippi Valley State University; Prairie View A&M University; Southern University & A&M College; and, Texas Southern University.
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