Southern expected to sign deal with Under Armour to be school's official apparel, equipment provider

BATON ROUGE, Louisiana -- Southern University will have a new look by the start of fall.

Southern is expected to announce an exclusive deal with Under Armour in the coming weeks to become the Jaguars’ official apparel and equipment provider, athletic director Roman Banks said.

The deal has not been signed as of Tuesday afternoon with both sides working out contract details, but Banks said the university looks forward to a partnership with Under Armour.

Banks was unable to give further specifics about the pending deal, but is hopeful to make the official announcement soon with a debut news conference later next month.

While the deal is primarily centered on the athletics department, Banks said Under Armour is also expected to be the official apparel provider for the whole university, providing fans the opportunity to purchase official merchandise such as shirts, polos and authentic game jerseys. Southern athletics will also have access to all of Under Armour products.

“I knew that, with a chance, I could get an apparel company to buy into the history and the legacy of Southern University athletics and its fans, Jaguar Nation, and what they bring to the table,” Banks said. “I think a lot of times, it’s not about the money exchanged on the spot, but it’s the value. I think Southern has shown we have a great value.”

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