Sunday, August 19, 2018

First look: Southern brings fresh look with new Under Armour apparel and equipment deal

BATON ROUGE, Louisiana -- Years ago, Derek Price asked former Southern football coach Marino Casem why the university’s colors were Columbia blue and gold.

“Because God is a Jaguar fan,” Casem said.

“What?” Price asked, confused as to why that had to do with anything.

“Why else would the sky be Columbia blue and the sun gold?”



In 40 years around the school, including 36 handling the Jaguars’ athletic equipment, Price never learned the real reason Southern adopted its official colors.

He doesn’t care. He likes this explanation better.

For the past four decades, every uniform, every piece of sporting equipment, every shoe, every ball, every jersey to bear Southern’s colors was handled by Price.

He has worked under seven head football coaches and seen seven changes in apparel providers. He hasn’t missed a football game since he stepped on campus as a player in 1978.

Saturday is among his crowning achievements.

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