Commentary: Where Are They Now -- Coaches Alvin "Shine" Wyatt and Archie "the gunslinger" Cooley?

Former Bethune-Cookman Coach Alvin B. "Shine" Wyatt

Why have highly successful football coaches Alvin B. Wyatt Sr., and Archie "the Gunslinger" Cooley practically disappeared from the Sports landscape?

Just a few years ago, NFL Pro Bowlers Eric Weems and Nick Collins were recruited to Bethune-Cookman University by former Wildcats head football coach Wyatt.

Wyatt, also known as "Shine," is a B-CU graduate and former All-American defensive back for the Wildcats. As a student-athlete, he was drafted in the NFL 6th Round by the Oakland Raiders in 1970. Coach Wyatt also played for the Buffalo Bills (1971-72) and Houston Oilers (1973).

He landed back at B-CU in 1975 as a defensive assistant football coach under legendary NFL Hall of Famer, Larry Little. In 1978, he was asked to re-build the Wildcats women basketball program, along with coaching football.

In 13 seasons, Wyatt became the winningest head coach in B-CU football history with a record of 90-54 (.620). He also wasn't a shabby basketball coach, setting the school record for wins in 18 seasons with a 260-200 (.565) career record, and two MEAC Titles.

Shine holds the distinction of being unceremoniously dumped (November 23, 2009) by his Alma Mater quicker than you can say, Coach Ralph Friedgen and University of Maryland, after a 5-6, 4-4 MEAC season in 2009. He finished 2008 with an 8-3, 5-3 MEAC record.

One of Coach Wyatt's greatest deficiency was the inability of his "Wyatt-bone offense" to consistently beat in-state rival -- Florida A&M University and its hall of fame coaches, William "Billy" Joe and Joseph "Joe" Taylor. Wyatt was 4-9 during his career with the football Wildcats in the Florida Classic.

Lately, it has become virtually impossible for any Bethune-Cookman football coach and team to defeat the FAMU Rattlers in the 2nd largest attended FCS game. Just ask Wyatt's replacement, Coach Brian Jenkins, who undefeated 10-0 Wildcats were soundly stomped 38-27, by the Rattlers before 61,712 fans and a national ESPN Classic broadcast audience last month.

History repeated itself with FAMU (8-3, 7-1 MEAC) spoiling the Wildcats perfect season and gaining a three-way share of the 2010 MEAC championship with South Carolina State and B-CU.

NFL caliber players Wyatt did produce -- cornerback Ricky Williams (Chicago Bears) and Rashean Mathis (Jacksonville Jaguars), Nick Collins (Green Bay Packers) and Eric Weems (Atlanta Falcons), among other standouts. And Shine ran a "clean program" without any run in with the NCAA.

But, Wyatt's lawsuit against the university for breach of contract, ageism and wrongful termination has not been resolved by the parties nor the Court system. The school basically threw Wyatt under the proverbial bus after getting stampeded 42-6 by a bunch of Rattlers from FAMU, in the 2009 Florida Classic.

Surprisingly, Wyatt name is not even in the conversation for current vacancies at NCAA Division I or Division II programs. What's wrong with this picture -- with current head coaching vacancies at North Carolina A&T, Alcorn State, Savannah State, Delaware State, Howard University, Lincoln (Missouri) and Miles College? What say, Elon, Oklahoma Panhandle State (NAIA D2), Furman, Gardner-Webb, and Texas State. And non-BCS programs like Kent State and Miami-Ohio should all be blowing up Shine's cell phone.

Will Coach Wyatt become another iconic figure in football lore like former Mississippi Valley State Delta Devils, Archie "the Gunslinger" Cooley?

Cooley produced the greatest player in NFL history --Wide Receiver, Jerry Lee Rice and a "Satellite" quarterback --Willie Totten, who set numerous (18) NCAA passing and offensive records. In the 1984 season, Totten threw for 5,043 yards and 58 touchdowns and then threw for 39 touchdowns in 1985, without Rice, averaging 51 points per game.

Legend has it that Totten, and the Delta Devils team of hard working country boys once bused 21 hours from Itta Bena, Mississippi to Topeka, Kansas (1984) to play Washburn University. It was a no-contest with the Delta Devils demolishing the Ichabods 77-15.

Prior to arriving at MVSU in 1980 as the head coach, believe it or not, the gunslinger had been a defensive assistant at Alcorn State and Tennessee State. Within three years, Valley was the number one team in all of 1-AA Football.


Videographer: bruceeien: "Rare film clips of a 1984 game between Mississippi Valley State Delta Devils at Louisiana Tech."

Few know this true fact -- Coach Cooley was the innovator of the SPREAD offense that is run by every NFL team today, and most of the college and high school football programs in America. Cooley's "Satellite Express" offense broke just about every NCAA 1-AA passing record during the 1980's.

They can call it the West Coast Offense, Gulf Coast Offense, No-huddle offense, Run and Shoot, the Shot Gun, the Spread, the Gun Spread, the Gun Option, the Air Raid, the Zone Read, or the Pistol. But it all comes from the creative offensive coaching genius of Archie "the gunslinger" Cooley and the more than 200 offensive plays he innovated.

But, its Coach Cooley's offense that he perfected in the Southwestern Athletic Conference (SWAC) long before Jerry Rice's first NFL coach, Bill Walsh, saw film of MVSU running the "Satellite Express" and decided to incorporate the passing schemes into the 49'ers offense for Rice and Joe Montana.

Award winning author Denny Dressman wrote about how Cooley's offense was stolen by San Francisco 49ers Coach Bill Walsh with the help of legendary coach W.C. Gorden, Jackson State -- in Jerry Rice's Hall of Fame Career a Tale of Stolen Magnolias. The rest is history of how Walsh integrated Cooley's passing innovations into the 49ers offense to win three Super Bowls and a permanent home in the Pro Football Hall of Fame.

Today, Coach Cooley barely gets mentioned and received no job or economic windfall from the NFL for his innovation of the passing game. Not even one lousy "consulting job" was offered by any major college program to Coach.

Because of the same barriers that exist today for black head football coaches, Cooley head coaching career lasted a total of 13 years combined at Mississippi Valley (1980-86), Arkansas - Pine Bluff (1987-90) and Norfolk State (1993), based on records in the College Football Data Warehouse. It's a crying shame that the gunslinger never received the recognition that his talents truly deserved.

The next time a grasshopper or a recruit criticizes the coaching in the MEAC, SWAC, CIAA or SIAC, please send him a link to the Stolen Magnolias article or the few articles on Marino "The Godfather" Casem, Coach Cooley or W.C. Gorden. Maybe it will help him/her realize the ice is not colder on the other side of the tracks or at the PWCs.

Based on the recent 2010 Football Hiring Report Card, at no time in our history have black head football coaches been better prepared to lead major college football programs, with experience as both NFL players, position coaches, and prior head coaching experience at the lower divisions. Just check the biographies of Wyatt and all the current head coaches in the SWAC, MEAC, CIAA and SIAC, who continue to toil in obscurity and for below market compensation.

Then, check the biography of the coaches currently job jumping each season hoping to win off the talent coached and assembled by the previous successful coach, who has moved on or been removed before the 10-2 season comes to fruition the very next season. Sounds familiar, B-CU?

The greater question--Is Coach Wyatt football coaching career over or will Shine be provided the opportunity by a smart athletic director to build another program to championship level? Only time will reveal his fate...

-beepbeep