SIAC signs five-year contract with Crons

The Southern Intercollegiate Athletic Conference (SIAC) has signed a five-year agreement with The Crons Brand™, making it the official uniform and apparel provider for the conference and its member schools.

Crons will be the exclusive provider of SIAC Championship apparel and gear for all student-athletes and conference championships. The company will outfit teams in conference-sponsored sports with game uniforms, practice and workout gear, and travel apparel.

The SIAC becomes the first NCAA Division II conference to join The Crons Brand™, one of the fastest growing team sports apparel brands in the country. Crons, which created its name as an acronym from the phrase “Come ready or never start,” is based in Pittsburgh and describes what it sells as “motivational apparel.” Crons’s founder and owner is Pat Cavanaugh, 42, who played in the NCAA basketball tournament three times as a walk-on starter at Pittsburgh in the late 1980s.

“When I began the search for a new apparel partner, I wanted a company that understood the rich ethos of the Historically Black Colleges and Universities in general and the SIAC in particular. As a relatively new brand, Crons “Come Ready Or Never Start” approach not only mirrors the commitment and work ethic of our student-athletes, but Crons is also well positioned to tap into the enormous brand building, taste making, and trendsetting prowess of our nearly 35,000 SIAC students and SIAC 400,000 alumni,” stated SIAC Commissioner Greg Moore.

The Crons Brand is also the official apparel and uniform provider for the Big South Conference, Robert Morris University, University of Texas-Pan America, and others. “It’s kind of the haves and have-nots these days, and Crons is taking advantage of that, making quality apparel that’s affordable” for our fans and sports teams.

Come ready or never start!

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