Tallahassee, FL - Whenever Angela Suggs sits in front a potential corporate supporter of Florida A&M athletics, she seldom goes by the routine marketing script. She lets her on-campus background set the precedent. John Burt didn't grow up on FAMU's campus like Suggs did, but he understands the culture of an HBCU.
FAMU clearly is banking heavily on Burt and Suggs. He is a representative of the mega collegiate marketing firm IMG. She is FAMU's associate athletic director for marketing. Together, they have the task of helping the school's athletic department raise millions of dollars, and at the same time get fans back in the kinds of numbers that will have its teams performing in front of packed or near-packed arenas regularly.
It is the first time in at least 20 years that FAMU has made such an intense effort.
So the obvious concept is this: Increase attendance to make the work of Burt and Suggs a little easier. In the meantime, the duo believes FAMU's past success, such as its victory in the first Division I-A championship game in 1978 and its past history of winning titles along with academic achievements and social involvement, make the school recognizable.
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