Coach Rod Broadway changed culture of N.C. A&T's bowl-bound football program

GREENSBORO, North Carolina — A team loses or underachieves. A new coach gets hired. The team starts to win.
Presto! People start to use the catchphrase “changing the culture.”

But what exactly does that mean? Is it a simple synonym for winning? Or does it run deeper than that?

You could use the same buzzwords to describe the football programs at both N.C. A&T and Alcorn State, the MEAC and SWAC champions who play in the inaugural Celebration Bowl in Atlanta’s Georgia Dome at noon today.

People who tune in to ABC will see programs that lost for years — eight seasons in a row at A&T, five at Alcorn — but rebuilt under new coaches and have both won back-to-back league titles.

The architect of A&T’s success is Rod Broadway, hired as head coach in 2011 and 37-19 in the five seasons since. It’s remarkable, considering the Aggies were 15-61 under four coaches in the seven seasons before Broadway’s hiring.

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