Racial prejudice is driving opposition to paying college athletes. Here’s the evidence

WASHINGTON, D.C. -- With the money made from college sports increasing every year, the way colleges treat their athletes has become controversial.

That’s because college sports is a tremendously lucrative business for everyone but the athletes. The National College Athletic Association (NCAA) will receive $7.3 billion from ESPN for the right to broadcast the seven games of the College Football Playoffs (CFP) between 2014 and 2026, and $11 billion from CBS and Turner Sports to broadcast “March Madness” over the next 14 years.

Individual colleges also make out well: The University of Kentucky’s men’s basketball team’s trip to the Final Four this year, for example, brought more than $8 million in revenue to the universities of the Southeastern Conference (SEC). Each of the “Big 5” conferences will make an estimated $50 million from the college football playoffs this year.

And none of this counts the money made from concessions, merchandise and licensing fees.

Meanwhile, most college athletes are “paid” with scholarships that cover only tuition, room, board, books and fees — although in 2015, the NCAA allowed Division I universities the option of increasing this to pay the full cost of attendance. After adding up the time spent on practice, training and games, college athletes often “work” the equivalent of full-time hours for the universities they play for.

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