Saturday, January 7, 2017

The Unravelling of College Football Starts With All These Empty Stadiums

Low attendance threatens today’s ticket revenue and tomorrow’s alumni donations.

WASHINGTON, D.C. -- The business model of college football, long a financial boon to universities, is breaking down. A weeklong look at the pressures of rising costs, falling revenue and what, if anything, universities can do about it. Read the rest of the series here.

On a warm November Saturday in Boca Raton, 5,843 people turned out to see Florida Atlantic University play its final home football game of the year. With 80 percent of the seats empty, it was the Owls’ smallest audience since the team jumped to college football’s top division in 2005.

A week later and a world away, the Florida State Seminoles played their last home game in front of a crowd of more than 78,000. The student section alone had three times as many fans as FAU had in its whole stadium.

With the fanfare building for the College Football Championship on Monday, it’s hard to remember that packed stadiums like Florida State’s are the exception. FAU’s empty stands are the rule, and lackluster ticket sales are starting to take a financial toll on programs across the country.


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