Monday, August 10, 2015

Lexus honors the legacy of the late golf pioneer Charlie Sifford, UMES


President Barack Obama presents World Golf Hall of Famer Charlie Sifford the Medal of Freedom on November 24, 2014. Sifford is the third golfer to be awarded the Presidential Medal of Freedom, following Arnold Palmer (2004) and Jack Nicklaus (2005).

TORRANCE, California – Lexus celebrates the accomplishments of the late African-American golf legend and pioneer, Charlie Sifford, by establishing “The Lexus Endowment” at the University of Maryland Eastern Shore.

The Lexus Endowment of $100,000 at UMES will help college students establish careers in the golf industry, and in doing so, add to Sifford’s legacy. A 2014 recipient of the Presidential Medal of Freedom, Sifford became the first African-American to join the PGA Tour in 1961 and helped pave the way for professional golfers of diverse backgrounds. Sifford passed away Feb. 3, 2015 at the age of 92.


Charlie Sifford’s legacy will forever be remembered. Charlie Sifford explains the challenges he faced while paving way for the likes of Tiger Woods.

“It is a privilege for Lexus to honor a pioneer like Charlie Sifford and help advance the dreams and aspirations of young, diverse students seeking to establish a career in the golf industry,” said Jim Colon, vice president African-American business strategy, Toyota Motor Sales, U.S.A., Inc.

“We enjoyed a long-standing relationship with Sifford going back decades, and so we are proud to be able to commemorate his rich legacy with this endowment,” Colon said.

UMES is one of 19 schools that offer a PGA golf management program that covers a broad range of aspects of the golf enterprise, and the only historically black institution to offer such a program.


Life Time Achievement Inductee Charlie Sifford (presented by World Golf Hall of Fame Member Gary Player) from the 2004 World Golf Hall of Fame Induction Ceremony.

“Dr. Sifford was a true pioneer,” UMES President Juliette B. Bell said. “We thank Lexus for this generous gift, which will remind generations of students of what can be accomplished with perseverance and determination despite the odds.”

In partnering with Lexus, UMES named its 300-yard driving range on the 1,100+ acre campus, “The Lexus Driving Range,” which was dedicated at the Art Shell UMES Invitational golf tournament on June 10.

The announcement of this formal gift to UMES coincided with what would have been Charlie Sifford’s 93rd birthday on June 2.

COURTESY UNIVERSITY OF MARYLAND EASTERN SHORE PUBLIC RELATIONS

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