Thursday, November 24, 2016

CIAA Hires Suzette McQueen as Senior Associate Commissioner

Suzette McQueen
CHARLOTTE, North Carolina -- The Central Intercollegiate Athletic Association (CIAA) has announced the addition of Suzette McQueen as the Senior Associate Commissioner of External Operations & Strategic Marketing.

"We are excited about the wealth of knowledge, leadership and oversight in athletics administration that Suzette will bring to compliment and grow the CIAA," says Commissioner Jacqie McWilliams. "Her experience in both Divisions I and DII will help maximize our platforms and strengthen our partnerships, while continuing her passion of engaging and supporting student-athletes."

The Senior Associate Commissioner of External Operations and Strategic Marketing will be responsible for the management of sponsorship, media rights, promotions, media relations and marketing for the CIAA's 15 championships. McQueen will provide strategies that drive revenue streams while increasing brand management and awareness to support the mission and vision of the CIAA.

"The CIAA has distinguished itself as a premier conference at the Division II level," says McQueen. "I am very excited for this opportunity to join an already successful organization that prides itself on its tradition, leadership and community values. Commissioner Jacqie McWilliams and her staff have been nothing but supportive in welcoming me to the team. I look forward to working with the CIAA and its member institutions to continue to advance its mission to positively impact the lives of its student-athletes."

McQueen will join the conference office after serving as the Associate Director of the Davidson College Athletic Fund (DAF). She once held the role of Interim Director of DAF which closed out the 2015 fiscal year with a record breaking $2.7M raised in annual dollars for athletics. She worked closely with the Office of Special Events and managed special projects focused on capital and scholarship fundraising. In addition to creating annual communication strategies for the Annual Fund, she oversaw the creation and implementation of the DAF annual fund report and other publications.

Prior to Davidson, McQueen served as the Assistant Athletic Director, External Affairs and Media Relations and Senior Woman Administrator at Adelphi University. She was responsible for media relations for the University's 20 Division II teams. She was also the executive director of the Panther Club, liaison to campus offices such as the president's office, alumni relations and development, founder and coordinator of the athletic department's annual Black History Month Celebration and director of the annual athletic Hall of Fame dinner.E

McQueen earned a B.A. in communications in 1992 from the University of Michigan and a master's degree in sports administration from the University of North Carolina at Chapel Hill in 2001.

She currently resides in Charlotte with her husband Kevin McQueen and their two children, Sedona and Kyle.


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