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| COURTESY SOUTHERN UNIVERSITY ATHLETICS |
BATON ROUGE, Louisiana -- The significance of claiming the program's first SWAC championship since 2003 will now be forever immortalized for Southern football fans who witnessed the Jaguars crowning achievement inside Reliant Stadium.
Southern University athletics and Harley Creative have partnered to create the school's 2013 SWAC Champions logo which commemorates the Jaguars 34-27 double overtime win over Jackson State to claim the league's title in Houston Dec. 7. The Jaguars, which finished 9-4, 7-2 in SWAC play, recorded the program's first winning season in three seasons.
The mark, which features the Eddie Robinson trophy and the interlocking "SU" logo in a columbia blue and gold palette, was developed by Harley Creative, a Smyrna, Ga. based graphic design company which has created similar national championship artwork for the University of Alabama (2011) and Auburn (2010).
Harley Creative also has an extensive working relationship with the Southwestern Athletic Conference dating back to 2008, providing several championship logos including the 2013 SWAC Football Championship and Battle of the Bands and the 2014 SWAC Basketball Tournament.
"I’ve been working with the SWAC on their championship marks for quite a number of years, so it was a real thrill to get the call to work with one of their institutions,” said T.J. Harley, owner of Harley Creative.
Championship merchandise with the new logo are available for purchase online at GoJagsGear.com at a 10 percent discount for fans for a limited time. Retailers interested in selling the gear with the official championship logo must be licensed CLC vendors in order to acquire the mark.
COURTESY SOUTHERN UNIVERSITY ATHLETIC MEDIA RELATIONS
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