BATON ROUGE, Louisiana -- Southern University football finished the 2012 season ranked No. 9 in the
Football Championship Subdivision in average home attendance and No. 1 in the
Southwestern Athletic Conference, the university recently announced.
Southern posted an average home attendance of 16,602 with only four home
contests at the 25,500-seat A.W. Mumford Stadium. The Jaguars also played in the
No. 2 (vs. Grambling), No. 4 (vs. Florida A&M) and No. 21 (vs. Texas
Southern) overall highest attended single games.
"This year's significant increase in home attendance and uptick in Bayou
Classic attendance was the result of a multifaceted marketing and social media
campaign and robust community outreach combining with an improved on-the-field
product," said William Broussard, Southern athletics director. "We were able to
host 750 area youth and over 1000 prospective high school students through
various initiatives and do much more through discounted/group sales."
As a result, Southern football produced a 28 percent increase
year-over-year.
Southern, by virtue of the Bayou Classic, also ranked No. 4 in total home
accumulated attendance at 112,389.
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